In today’s digital world, video is no longer optional – it’s essential. Whether you’re a WordPress company, a professional service provider, or simply an online enthusiast building a personal brand, video content can set you apart, drive engagement, and build trust faster than any other medium.
In this session, I will break down how WordPress professionals can leverage video strategically – not just for marketing, but also for education, community-building, and customer trust. Drawing from my experience in creating both faceless content (tutorials, explainers, AI-powered, or screen recordings) and face-based content (camera sessions, storytelling, and personal branding), I will show practical, low-cost, and scalable ways to integrate video into your WordPress workflow.
We’ll explore:
Why video matters now more than ever for WordPress businesses and personal brands.
The two paths of video: faceless (for those who prefer to stay behind the scenes) and face-based (for those ready to connect personally).
Different types of videos you can create—educational, testimonial, explainer, or community-focused—without needing a studio setup.
Tools and workflows that make video creation easy and sustainable for busy WordPress professionals.
Real-world examples and case studies of how faceless and face-based videos have helped companies attract clients, boost sales, and grow communities.
Action plans you can start immediately—whether you’re a developer, designer, marketer, or freelancer.
This talk is designed to be practical, inclusive, and inspiring. Whether you’re new to video or already experimenting, you’ll walk away with clear strategies and actionable steps to use both faceless and face-based video as your competitive edge in the WordPress ecosystem.
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